Swire Hotels to make US debut with EAST property in Miami

George Sell By George Sell
04 June 2013 | Updated 25 October 2013

US: Hong-Kong based hotelier Swire Hotels is to manage the first EAST hotel in the US, owned by its parent company Swire Properties.

Due to open in Miami's Brickell CityCentre development in the third quarter of 2015, East will have 263 guest rooms and 89 Swire Hotel managed apartments. The 283,000 square feet project will also include two restaurants, a rooftop bar, meeting rooms, a pool, and a fitness centre.

Stephen Owens, president of Swire Properties Inc, said: "Interest on the part of hospitality companies in flagging the Brickell CityCentre hotel has been keen due to their desire to secure a prime location in the hot Brickell market and due to the inclusion of luxury retail in our project. We were ultimately able to select from among 10 upscale hotel brands in choosing Swire Hotels' EAST for our flag."

Brian Williams, managing director of Swire Hotels, said: "We feel that such an iconic project in an emerging global city like Miami is the perfect opportunity to expand our portfolio to the United States."

The $1 billion-plus Brickell CityCentre will include residential, retail, offices and medical office space in addition to hotel services. Now under construction, most of the project is expected to be completed by 2015.

Swire Hotels operates a portfolio of properties across Hong Kong, mainland China and the UK.


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