GHM to manage Sharjah's Al Bait Hotel

UAE: Sharjah property to incorporate open-air market and traditional houses

Hospitality management group GHM has signed a contract to manage the Al Bait Sharjah hotel, scheduled to open in early 2015.

The project will feature 54 hotel rooms across four categories of accommodation, as well as a spa and dining facilities that include a traditional Arabic tea and coffee house.
 
The Souq Al Arsa, a traditional open-air marketplace, will "wind through the core of the hotel property, forming a pedestrian thoroughfare that promises a lively, interactive guest experience".
 
GHM president Hans R. Jenni said: "We're blurring the lines between the destination and the accommodation in a manner that enhances a guest's stay. The Al Bait's integration with its environs conveys the destination's charm and character, ensuring a very immediate and enriching experience of life in the exquisite heart of Sharjah."
 
the 2.5 acre hotel development is part of an overarching heritage initiative called the Heart of Sharjah, which has been launched by the emirate's leadership. When completed in 2025, the project "will have safeguarded a number of historic landmarks and preserved the essence of Sharjah as it was decades ago".
 
GHM signed its management deal with the Sharjah Investment and Development Authority (Shurooq). GHM and Shurooq previously signed a similar deal on The Chedi Khorfakkan in Sharjah, and GHM also manages the Chedi Muscat in Oman.
 
"Shurooq's message is not a commercial one, but a cultural one that will enhance the position and the value of the emirate," said Marwan bin Jassim Al Sarkal, CEO of Shurooq.
 
www.GHMhotels.com