GHM to manage Sharjah's Al Bait Hotel
UAE: Sharjah property to incorporate open-air market and traditional houses
Hospitality management group GHM has signed a contract to manage the Al
Bait Sharjah hotel, scheduled to open in early 2015.
The project will feature 54 hotel rooms across four categories of
accommodation, as well as a spa and dining facilities that include
a traditional Arabic tea and coffee house.
The Souq Al Arsa, a traditional open-air marketplace, will "wind
through the core of the hotel property, forming a pedestrian
thoroughfare that promises a lively, interactive guest
experience".
GHM president Hans R. Jenni said: "We're blurring the lines
between the destination and the accommodation in a manner that
enhances a guest's stay. The Al Bait's integration with its
environs conveys the destination's charm and character, ensuring a
very immediate and enriching experience of life in the exquisite
heart of Sharjah."
the 2.5 acre hotel development is part of an overarching heritage
initiative called the Heart of Sharjah, which has been launched by
the emirate's leadership. When completed in 2025, the project "will
have safeguarded a number of historic landmarks and preserved the
essence of Sharjah as it was decades ago".
GHM signed its management deal with the Sharjah Investment and
Development Authority (Shurooq). GHM and Shurooq previously signed
a similar deal on The Chedi Khorfakkan in Sharjah, and GHM also
manages the Chedi Muscat in Oman.
"Shurooq's message is not a commercial one, but a cultural one
that will enhance the position and the value of the emirate," said
Marwan bin Jassim Al Sarkal, CEO of Shurooq.
www.GHMhotels.com