BluSky Marketing releases benchmarking report for UK luxury and boutique hotels

George Sell By George Sell
12 April 2013 | Updated 25 October 2013

UK: Second report from BluSky Marketing aims to enable hoteliers to monitor their respective performance against their contemporaries.

The report's results are based on an online hotel guest experience survey programme involving luxury and boutique hotel properties in the UK. Participating properties included The Arch London, The Bingham, Bovey Castle, The Capital London, The Cadogan, The Devonshire Arms, The Feathers, Feversham Arms & Verbena Spa, Lords of the Manor, The Marcliffe Hotel & Spa, No11 Cadogan Gardens, Rockliffe Hall and Stapleford Park.

BluSky Marketing says the report provides insight to how luxury and boutique hotels should be performing in regards to awareness, overall guest satisfaction, intention to return and recommend, dining experience and guest expectation delivery. This report sees the addition of how guests made there reservations.

"It reinforces the importance of delivering excellent hotel guest experiences, which drives repeat guests and bookings by word of mouth or recommendations. Hoteliers can also see a strong correlation between delivering an exceptional dining experience and exceeding guest expectations which ultimately effects overall guest satisfaction. Interestingly in this new digital age, there continues to be a significant number of bookings made by calling directly to the hotel rather then by email or through online booking systems," said Chris Larsen, managing director of BluSky Marketing.

Grant Powell, general manager of The Arch London. said: "BluSky Marketing's benchmarking report has enabled our business to ensure that we are achieving the highest levels of service. We have managed to record more client data thus enabling our hotel to tailor even more of our customer experience. Without the survey I would not have the information to act upon of which I find to be invaluable.''

The Arch is one of the hotels taking part in the delegate tour as part of Boutique Hotel Summit 2013. Click here for more details.

To read the BluSky Marketing report click here.

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