San Francisco boutique hotel has playroom to appeal to the gaming generation

George Sell By George Sell
11 February 2013 | Updated 25 October 2013

US: The Hotel Zetta has a playroom equipped with gaming consoles, a pool table and a lounging area.

The 116-room property which opens on February 18, was formerly the Hotel Milano, and was acquired by Pebblebrook Hotel Trust for $58 million last year and is the newest property in the Viceroy Group's Urban Retreat Collection.

Sales and marketing director Greg Bell said: "We're going with the whole work hard/play hard theme here."

The interior is designed by Seattle-based Dawson Design Associates, and includes reclaimed wood walls, exposed ceilings, chandeliers from recycled eyeglasses and art made from scrap metal.

Amenities include 2,760-square feet of meeting and event space, a variety of studio rooms, two bars and a restaurant that has yet to be named. Guestrooms have backlit LED, web-enabled TVs from Samsung, Obsess Glink Connect docking stations and Illy espresso machines.

Pebblebrook - which also owns the Argonaut, Hotel Palomar and Sir Francis Drake in San Francisco - has spent more than $13 million on renovating Hotel Zetta.

www.viceroyhotelgroup.com/zetta

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