French wine magnate Magrez to launch boutique hotel chain

George Sell By George Sell
22 November 2012 | Updated 22 November 2012

France: Bernard Magrez, owner of four classified wine estates in Bordeaux, is set to open the first in a small chain of boutique hotels in 2013.

The first of the Bernard Magrez Boutique Hotels will be a converted 18th century building on rue Labottière in Bordeaux, opposite the Cultural Institute which he opened in October 2011.

"I have long believed that wine is one expression of a wider culture, and boutique hotels are the natural next step to both the art institute, and the luxury wine tourism service that I launched a few years ago," Magrez told wine magazine Decanter.com. "'I am hoping for similar clientele to the Grand Hotel in Bordeaux, but those who may prefer more privacy and exclusivity - and of course those who wish to be immersed in the world of fine Bordeaux wines."

The first property, set for an October 2013 opening, will have eight rooms, and will offer wine tastings, wine tours and an extensive wine cellar to guests, as well as the use of a chauffer-driven Rolls Royce. The interior will be decorated in the Napoleon III style; with room rates starting at €400 per night.

Further hotels in Belgium, London and other countries will follow.

Magrez owns the Chateau Pape Clement, Chateau la Tour Carnet, Chateau Fombrauge and Clos Haut Peyraguay vineyards in Bordeaux, and further vineyards and properties in Roussillon, the US, Spain, Uruguay and Morocco.

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