![[Credit: OptiMine Software]](/media/5619/ipad-perspective.png?anchor=center&mode=crop&width=650&height=431&rnd=132496526490000000&quality=40&width=850&height=575)
How should the travel industry handle vaccine talk? Q&A with Matt Voda, CEO at OptiMine Software
BHN speaks to Matt Voda, CEO at OptiMine Software, about what the travel industry should do to change its marketing messaging around news of the vaccine.
How hotels should embrace change in 2021 and beyond
Regitse Cecillie Rosenvinge, hospitality consultant and founder of Room22.agency, shares three ideas for hoteliers to embrace change.
![[Credit: iSaw Company]](/media/5603/isaw-company-_jxsuck1lpk-unsplash.jpg?anchor=center&mode=crop&width=650&height=431&rnd=132494908140000000&quality=40&width=850&height=575)
Subscribe to survive: Hotels and private members clubs
BHN news editor Eloise Hanson looks at the rise of subscription services within hospitality and how private members clubs are likely to evolve.
![[Credit: Eaters Collective]](/media/5592/eaters-collective-i_xvfntqjwi-unsplash.jpg?anchor=center&mode=crop&width=650&height=431&rnd=132491544860000000&quality=40&width=850&height=575)
Seven smart social media marketing strategies for hospitality
Colin Hannan, principal at Proven Partners, a hospitality consultancy firm, outlines seven top tips for enhancing social media marketing.
Focus on branded residences with Chris Graham
Chris Graham, managing director of Graham Associates and author of Branded Residences: An Overview, tells BHN about this evolving asset class.
Trailblazer webinar review: City vs country
UK: The fourth webinar in the Boutique Hotel News Trailblazer series discusses the impact that the COVID-19 pandemic has had on the city, which has experienced a partial decline, versus the countryside, which has seen more business.
![[Credit: Fauchon L'Hotel Paris]](/media/5528/screenshot-2020-10-20-at-17-09-38.png?anchor=center&mode=crop&width=650&height=431&rnd=132476874580000000&quality=40&width=850&height=575)
Trailblazer webinar review: Design reimagined, hotel space repurposed
The third webinar in the Boutique Hotel Trailblazer series explores how space and design is being reimagined for flexible and alternative use.
"The hybrid model will become the norm": Q&A with Stay the Night's co-founders, Charlotte Hall and Rosie Willan
BHN talks to Charlotte Hall and Rosie Willan, co-founders of Stay the Night, a creative marketing agency for hybrid hospitality brands, about how they've seen the hybrid model evolve during the pandemic and their views and advice for hospitality's future.
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