Boutique Hotel Trailblazer webinars


The creators, the agitators and the visionaries

Hosted by Boutique Hotel News news editor Eloise Hanson, our Boutique Hotel Trailblazer webinar series is designed for hotel owners, operators, investors, developers and service providers within the hotel space.

No cost to join and designed to encourage participants to think differently as we look to the future; with thought-provoking discussions, debates, live Q&As with industry leaders and innovators as we collectively look to the future and to rebound from the pandemic.

The sessions promise to offer a snapshot of what hotels, hospitality and real estate professionals can expect at the URBAN LIVING FESTIVAL 2021: stay-live-work, which is taking place on 7 - 8 July at Tobacco Dock, London.


Boutique Hotel Trailblazer schedule 2021


Monday January 18th 14:00 GMT

1. Incremental revenue streams

With hotel rooms likely to take longer to recover from the crisis, what can hoteliers do to develop meaningful new sources of revenue to support business during traditionally quieter months.

Our contributors will delve into a range of key themes including subscription models, data analytics and experiences and discuss how to innovate in these challenging times:

You will learn:

• Solutions for maximising income - what’s the return on investment?

• Insights from successful roll outs

• How to attract and retain loyal customers

• Tips for the team: up-selling and cross-selling

Trailblazers joining the discussion will be:

Ali Powell, MD, Commercial Acceleration

James Harrabin, CEO, Travlet

Tim Gjonbalic, founder, Butler Hospitality

David Kallery, president, Inspirato

Register HERE


Monday February 1st  14:00 GMT

2. Hotel collections and conversion brands

As hoteliers plan to protect and sustain business, we explore the options of joining a collection and converting to a brand affiliation, as well as operating an independent property.

You will learn:

• How hotel collections are supporting their members during the crisis

• The commercial breakdown of belonging to a collection - how to measure ROI and is it really worth it?

• The process of converting to a soft brand

• Renovations cost and fee structures

• The outlook for the future

Trailblazers joining the discussion will be:

Brenda Collin, SVP Europe, Preferred Hotels & Resorts

Rebecca Masri, founder, Little Emperors

Richard Kessler, chairman and CEO, The Kessler Collection

Register HERE


Monday February 15th 14:00 GMT

3. Brand symbiosis and partnerships

How do you ensure a brand is the right prospective partner for your hotel and vice versa? Learn from leading voices about developing, implementing and rolling out hospitality concepts. 

You will learn:

• Actionable steps for selecting the right partner

• What to look out for - the opportunities and the pitfalls

• Changing consumer habits

• How the hotel sector is converging with other industries


Trailblazers joining the discussion will be:


Register HERE


Monday March 1st 14:00 GMT 

4. Breaking bad: Progressive leadership

Hear from leadership and hotel visionaries about their individual and collective efforts to supercharge careers and position hospitality as a force for good.

You will learn:


Trailblazers joining the discussion will be:

Sally Beck, general manager, Royal Lancaster London

Robert Richardson, general manager, Cave Hotel / Vice chairman, Institute of Hospitality

Register HERE


Monday March 15th 14:00 GMT

5. Investment and finance

Discover the current state of hotel funding and investment, with a look to the future.

You will learn:


Trailblazers joining the discussion will be:

Ben Harper, managing director, Watergate Bay Hotel

Register HERE


Monday March 29th 14:00 BST

6. The changing role of hospitality media PR

One year on from the pandemic and the hospitality landscape has adapted, diversified, and innovated. How audiences consume media has changed radically too.

You will learn:

Trailblazers joining the discussion will be:

Piers Brown, CEO, International Hospitality Media

Mark Challinor, executive producer - interactive, International News Media Association (tbc)

Glenn Haussman, NO Vacancy / Rouse Media

Debbie Hindle, chief executive, Four Travel, Four Communications

Sheena Bhattessa, founder, It's a PR Company

Register HERE



We’re currently taking bookings for brands and companies that wish to position themselves as thought leaders and sponsor our webinar series. The schedule is filling up fast - download the information sheet below or contact for more information.


Boutique Hotel Trendsetters 2021

BHN news editor Eloise Hanson will be talking you through her six predicted 2021 travel trends that will shape the boutique, lifestyle and luxury hotel sector next year. Sponsored by AKA Serviced Residences.

The webinar will be a 45 minute interactive session, and she will be joined by four trendsetters that are leading the charge: 

• David Abraham, CEO, Outpost

• Lauren Chatterton, GM, Oddfellows Chester

• Will Lucas, CEO, Mint House

• Elana Friedman, chief marketing officer, AKA

View recording HERE


Boutique Hotel Trailblazer 2020 series:

1. The experiential hotelier 

Discover how forward-thinking hoteliers are differentiating the hotel and guest experience within and beyond four walls.

You will learn:

• Creative and innovative solutions for revenue generating opportunities

• Understanding the consumer - the appeal of experiential offerings versus the commoditisation of the product

• Risk and return on investment

• How to stay ahead of trends - what's next?

Trailblazers joining the discussion are:

Luca Franco, CEO and founder, Luxury Frontiers

Chris Penn, cofounder, Performance Hotels (Birch and Steel Hotels)

Julia Pearson, partnerships and insights director, Ennismore

Kent Lindvall, founder and part owner, Treehotel and Arctic Bath

View recording HERE


2. Human versus digital concierge

Discover how technology is changing the customer and operator experience.

You will learn:

• The growing role of technology within hotels and other hospitality asset classes

• How are property managers and operators balancing high tech and high touch

• How can technology enable value, recognition and loyalty - can it earn trust?

• Contingencies of compiling and utilising guest data - what information is stored, how is it used, and who’s controlling it

Trailblazers joining the discussion are:

Jannes Soerensen, general manager, The Beaumont

Rogier Braakman, managing director, Penta Hotels

Jeremy Atlan, cofounder and business development, Wishbox

Jen Wong, CEO, LaaSie.AI 

Julie Grieve, founder and CEO, Criton

View recording HERE


3. Design reimagined, hotel space repurposed

Discover how space and design is being reimagined for flexible and alternative use.

You will learn:

• The opportunities of flexible living space - how the lines are blurring between work, play and home life

• How are customer needs evolving, and how can the physical environment cater to this

• Return on investment

• Opportunities presented by surplus office and retail stocks

• The future outlook

Trailblazers joining the discussion are:

Ron Swidler, chief innovation officer, The Gettys Group

Jacques-Olivier Chauvin, president and CEO, Fauchon Hospitality 

Paul Barrasford, director, hotels agency at Colliers International

Samantha Trinder, owner, Bingham Riverhouse

View recording HERE


4. In the spotlight: City versus country

Two pioneers from the boutique, luxury and lifestyle hotel sector take centre stage in this one off exclusive. A not-to-be missed conversation on the challenges and opportunities of running a city and country-based hotel.

Trailblazers joining the discussion are:

Christoph Hoffmann, CEO and partner, 25hours Hotel Company 

Danny Pecorelli, managing director, Exclusive Collection

View recording HERE


5. Boutique hotel investment and finance

Discover the current state of hotel funding and investment, with a look to the future.

You will learn:

• A hotelier’s funding options

• What investors and lenders will be looking for as a new industry standard

• Identifying opportunities for investment now and further down the line

• Assessing valuation

• Tips for cost management

Trailblazers joining the discussion are:

Vedrana B. Riley, founder and CEO, Ciel Capital

Patrick Brennan, CEO, Fair Value Capital 

Doug Hercher, principal and managing director, RobertDouglas

Dan Williams, head of hotel and real estate finance, Clydesdale Bank

Tim Alpe, chief operating officer, Ovolo Group

View recording HERE


6. Boutique hotels and a sustainable future

Discover the challenges and opportunities of shifting to a circular and more responsible business model.

You will learn:

• What resources exist to support hospitality managers improve a businesses’ sustainability

• Can sustainability help to support recovery plans? Can it help to build resilient organisations?

• The plans and challenges ahead for the supply chain

• Restructuring roles and responsibilities - will we see the emergence of the chief health officer?

• The investment conundrum: cost versus reward

Trailblazers joining the discussion are:

Madhu Rajesh, CEO, Sustainable Hospitality Alliance

Paul Gardiner, CEO, Mantis Collection

Bill Barnett, managing director, C9 Hotelworks

Xenia zu Hohenlohe, managing partner and founder, Considerate Group

Olivia Richli, general manager, Heckfield Place

View recording HERE

Thank you sponsors