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Boutique Hotel Trailblazer webinars

Boutique Hotel Trailblazer webinars

The creators, the agitators and the visionaries

Hosted by Boutique Hotel News news editor Eloise Hanson, our Boutique Hotel Trailblazer webinar series is designed for hotel owners, operators, investors, developers and service providers within the hotel space.

No cost to join and designed to encourage participants to think differently as we look to the future; with thought-provoking discussions, debates, live Q&As with industry leaders and innovators as we collectively look to the future and to rebound from the pandemic.

The sessions promise to offer a snapshot of what hotels, hospitality and real estate professionals can expect at the URBAN LIVING FESTIVAL 2021: stay-live-work, which is taking place on 7 - 8 July at Tobacco Dock, London.

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Boutique Hotel Trailblazer schedule 2021

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INTERESTED IN SPONSORING OUR WEBINAR SERIES?

We’re currently taking bookings for brands and companies that wish to position themselves as thought leaders and sponsor our webinar series. The schedule is filling up fast - download the information sheet below or contact katie@internationalhospitality.media for more information.

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Boutique Hotel Trailblazer 3.0 2021 series

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Monday April 19th 14:00 BST

1. Old habits, new routines: Health, safety and wellbeing protocols

You will learn:

• The resources available to enhance and improve operating procedures

• Cleanliness and comfort expectations - is certification necessary?

• Understanding consumer demands and the role of transparency in rebuilding confidence

• Duty of care in 2021

Trailblazers joining the discussion will be:

Deborah Heather, managing director, Quality in Tourism

Amanda Frasier, EVP standards and ratings, Forbes Travel Guide

Gordon Bruce, director, Room To Breathe

Paul Callingham, chairman, Starboard Hotels

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Monday May 10th 14:00 BST

2. Slicing and dicing your hotel inventory

You will learn:

• Performance insights

• The future hotel and guest experience - what is hybrid hospitality?

• How to attract and prepare for long/short-term guests

• Property management and guest relation considerations

Trailblazers joining the discussion will be:

David Bowd, founder and CEO, Salt Hotels

Kevin Osterhaus, COO, Ennismore

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Monday May 24th 14:00 BST

3. Ready, set, go: Maximising bookings

You will learn:

• Changes in booking behaviour and ways to attract new guests

• Direct bookings versus OTA distribution

• How to increase visibility in a competitive market and Google's increasing dominance

• The rise of metasearch

Trailblazers joining the discussion will be:

Suzie Thompson, VP commercial, Red Carnation Hotels

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Monday June 7th 14:00 BST

4. The future of smart hotels

You will learn:

• The tech available to update and advance existing hotel rooms

• How to deploy, integrate, and scale smart technologies

• Will proptech be integral to reoccupation strategies?

• The importance of technology from an investment perspective

Trailblazers joining the discussion will be:

Benjamin Habbel, CEO and managing partner, Limestone Capital (tbc)

Rami Zeidan, founder and CEO, Life House

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Monday June 21st 14:00 BST

5. Building a better tomorrow: Regenerative tourism

You will learn:

• Key takeaways from the G7 Summit and what this means for the hotel industry

• The smart policies and investments required to drive a sustainable future

• Development and design standards

• Practical tools and resources for hoteliers

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Monday July 12th 14:00 BST

6. Rejuvenating the spa industry

You will learn:

• New standards of safety and cleanliness, and how to implement

• Design and space planning

• The role of digitisation and expanding programs

• Current and future trends

Trailblazers joining the discussion will be:

Alberto Apostoli, founder and CEO, Studio Apostoli

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Monday August 2nd 14:00 BST

7. Appealing to the Chinese traveller

You will learn:

• How to adjust marketing strategies and service standards

• Understanding social media connectivity

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Boutique Hotel Trailblazer 4.0 2021 series

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Monday September 13th 14:00 BST

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Monday September 27th 14:00 BST

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Monday October 11th 14:00 BST

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Monday October 25th 14:00 BST

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Monday November 8th 14:00 BST

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Monday November 22nd 14:00 BST

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Boutique Hotel Trendsetters 2022

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Monday December 6th 14:00 BST

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Boutique Hotel Trailblazer 2.0 2021 series

Incremental revenue streams

With hotel rooms likely to take longer to recover from the crisis, what can hoteliers do to develop meaningful new sources of revenue to support business during traditionally quieter months.

Our contributors will delve into a range of key themes including subscription models, data analytics and experiences and discuss how to innovate in these challenging times:

You will learn:

• Solutions for maximising income - what’s the return on investment?

• Insights from successful roll outs

• How to attract and retain loyal customers

• Tips for the team: up-selling and cross-selling

Trailblazers joining the discussion will be:

Ali Powell, MD, Commercial Acceleration

James Harrabin, CEO, Travlet

Tim Gjonbalic, founder, Butler Hospitality

David Kallery, president, Inspirato

View the recording HERE

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Hotel collections and conversion brands

As hoteliers plan to protect and sustain business, we explore the options of joining a collection, converting to a brand affiliation, and operating an independent property.

You will learn:

• How hotel collections are supporting their members during the crisis

• The commercial breakdown of belonging to a collection - how to measure ROI and is it really worth it?

• The process of converting to a soft brand

• Renovations cost and fee structures

• The outlook for the future

Trailblazers joining the discussion will be:

Philipp Weghmann, EVP Europe, Preferred Hotels & Resorts

Rebecca Masri, founder, Little Emperors

Richard Kessler, chairman and CEO, The Kessler Collection

Tina O'Hara, group director of sales, Cairn Hotel Group

John Green, founder and MD, JG Collection

View the recording HERE

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Brand symbiosis and partnerships

How do you ensure a brand is the right prospective partner for your hotel and vice versa? Learn from leading voices about developing, implementing and rolling out hospitality concepts.

You will learn:

• Actionable steps for selecting the right partner

• What to look out for - the opportunities and the pitfalls

• Changing consumer habits

• How the hotel sector is converging with other industries

• Local and digital partnerships

Trailblazers joining the discussion will be:

Cara Federici, founder and CEO, The Madison Melle Agency

Vivien Ivanyi, director of brand management, Raffles Hotels & Resorts, Accor

Tony Kurz, CEO, Brandmark Collective

John Flannigan, CEO and founder, Wylder Hotels

View the recording HERE

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Breaking bad: Progressive leadership

Hear from leadership and hotel visionaries about their individual and collective efforts to supercharge careers and position hospitality as a force for good. Discover tips on inspiring a shared vision; courage through adversity; challenging the process; enabling others to act and more.

You will learn:

• What it takes to keep teams engaged and motivated
• Training and recruitment - where are the opportunities?
• Understanding what's driving change in hospitality, and what's required to lead through it
• The growing importance of wellbeing

Trailblazers joining the discussion will be:

Sally Beck, general manager, Royal Lancaster London

Robert Richardson, general manager, Cave Hotel / Vice chairman, Institute of Hospitality

Chetan Bhanot, general manager, The Mandeville

Patrick Michaels, founder and CEO, R3present

Sean Worker, managing director and principal, T5 Strategies

View the recording HERE

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Hotel investment and finance in the future different

Discover the current state of hotel funding and investment, what's changed during the crisis with a look to the future.

You will learn:

• A hotelier’s funding options and lending criteria
• Discounted purchases and distressed assets - where are the investment opportunities?
• Recent transactions and the state of valuations
• Tips for effective operation and cost management

Trailblazers joining the discussion will be:

Ben Harper, group managing director, Watergate Bay Hotel, Another Place, Beach Retreats

Kim Bardoul, partner, The Highland Group

Tom Oakden, managing director, Hilltop Hospitality Advisors

Louise Gillon, head of hotel finance, Leumi UK

Tim Helliwell, head of hotel finance, Barclays

View the recording HERE

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The changing role of hospitality media PR

One year on from the pandemic and the hospitality landscape has adapted, diversified, and innovated. How audiences consume media has changed radically too. Earned media has perhaps never been harder to secure or more valuable, and getting your story shared with a quality audience has become a big task.

You will learn:

• How to adapt your marketing and PR strategy to a new media world and be best positioned for success

• Why 2021 is the year of attention - discover the latest techniques to maximise cut through and ROI

• The changing role of the journalist

• The future outlook

Trailblazers joining the discussion will be:

Piers Brown, CEO, International Hospitality Media

Glenn Haussman, NO Vacancy / Rouse Media

Debbie Hindle, chief executive, Four Travel, Four Communications

Sheena Bhattessa, founder, Citizen Femme

View the recording HERE

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Boutique Hotel Trendsetters 2021

BHN news editor Eloise Hanson will be talking you through her six predicted 2021 travel trends that will shape the boutique, lifestyle and luxury hotel sector next year. Sponsored by AKA Serviced Residences.

The webinar will be a 45 minute interactive session, and she will be joined by four trendsetters that are leading the charge:

• David Abraham, CEO, Outpost

• Lauren Chatterton, GM, Oddfellows Chester

• Will Lucas, CEO, Mint House

• Elana Friedman, chief marketing officer, AKA

View recording HERE

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Boutique Hotel Trailblazer 2020 series:

1. The experiential hotelier

Discover how forward-thinking hoteliers are differentiating the hotel and guest experience within and beyond four walls.

You will learn:

• Creative and innovative solutions for revenue generating opportunities

• Understanding the consumer - the appeal of experiential offerings versus the commoditisation of the product

• Risk and return on investment

• How to stay ahead of trends - what's next?

Trailblazers joining the discussion are:

Luca Franco, CEO and founder, Luxury Frontiers

Chris Penn, cofounder, Performance Hotels (Birch and Steel Hotels)

Julia Pearson, partnerships and insights director, Ennismore

Kent Lindvall, founder and part owner, Treehotel and Arctic Bath

View recording HERE

2. Human versus digital concierge

Discover how technology is changing the customer and operator experience.

You will learn:

• The growing role of technology within hotels and other hospitality asset classes

• How are property managers and operators balancing high tech and high touch

• How can technology enable value, recognition and loyalty - can it earn trust?

• Contingencies of compiling and utilising guest data - what information is stored, how is it used, and who’s controlling it

Trailblazers joining the discussion are:

Jannes Soerensen, general manager, The Beaumont

Rogier Braakman, managing director, Penta Hotels

Jeremy Atlan, cofounder and business development, Wishbox

Jen Wong, CEO, LaaSie.AI

Julie Grieve, founder and CEO, Criton

View recording HERE

3. Design reimagined, hotel space repurposed

Discover how space and design is being reimagined for flexible and alternative use.

You will learn:

• The opportunities of flexible living space - how the lines are blurring between work, play and home life

• How are customer needs evolving, and how can the physical environment cater to this

• Return on investment

• Opportunities presented by surplus office and retail stocks

• The future outlook

Trailblazers joining the discussion are:

Ron Swidler, chief innovation officer, The Gettys Group

Jacques-Olivier Chauvin, president and CEO, Fauchon Hospitality

Paul Barrasford, director, hotels agency at Colliers International

Samantha Trinder, owner, Bingham Riverhouse

View recording HERE

4. In the spotlight: City versus country

Two pioneers from the boutique, luxury and lifestyle hotel sector take centre stage in this one off exclusive. A not-to-be missed conversation on the challenges and opportunities of running a city and country-based hotel.

Trailblazers joining the discussion are:

Christoph Hoffmann, CEO and partner, 25hours Hotel Company

Danny Pecorelli, managing director, Exclusive Collection

View recording HERE

5. Boutique hotel investment and finance

Discover the current state of hotel funding and investment, with a look to the future.

You will learn:

• A hotelier’s funding options

• What investors and lenders will be looking for as a new industry standard

• Identifying opportunities for investment now and further down the line

• Assessing valuation

• Tips for cost management