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Can brand legacy and AI co-exist? Disney’s former innovation chief thinks so
Reading Time: < 1 minuteBHN speaks to Duncan Wardle, founder of ID8 and former head of innovation and creativity at Disney, about why brands struggle to embrace change, how businesses can evolve without disaffecting loyal customers, and how AI can support experiential programming.
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Soft brand strategies
Reading Time: < 1 minuteSoft brands are becoming a key development decision as hotel owners seek global distribution and scalable growth in competitive markets.
Will the travel super-app be adopted?
Reading Time: 2 minutesUber partners with Expedia, adding hotel bookings to advance its super-app ambition, but can a unified travel platform truly be adopted?
Mapping branded residence growth
Reading Time: < 1 minuteBranded residences are growing fast, but fragmented data and limited long-term performance tracking make scale and value hard to define.
The tourist tax challenge
Reading Time: 2 minutesWhat looks like a simple tourist tax could bring complex pricing, system and distribution challenges for hotels across England.
Branded residence boom
Reading Time: 2 minutesFrom midscale to high-end, branded residences are expanding rapidly as developers and lifestyle brands reshape the global market.
