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The Zetter makes European debut with Amsterdam signing
Reading Time: < 1 minuteThe Netherlands: Boutique hotel group The Zetter Collection will expand beyond the UK for the first time with the opening of The Zetter 717 Amsterdam in early 2027.
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AI changes travel discovery
Reading Time: 2 minutesAI travel agents are reshaping hotel distribution, challenging OTAs and changing how travellers search, compare and book hotels.
Soft brand strategies
Reading Time: < 1 minuteSoft brands are becoming a key development decision as hotel owners seek global distribution and scalable growth in competitive markets.
Will the travel super-app be adopted?
Reading Time: 2 minutesUber partners with Expedia, adding hotel bookings to advance its super-app ambition, but can a unified travel platform truly be adopted?
Mapping branded residence growth
Reading Time: < 1 minuteBranded residences are growing fast, but fragmented data and limited long-term performance tracking make scale and value hard to define.
The tourist tax challenge
Reading Time: 2 minutesWhat looks like a simple tourist tax could bring complex pricing, system and distribution challenges for hotels across England.
