David Taylor has almost 20 years experience of the UK media scene garnered from a career in journalism, in-house media relations, public relations, marketing communications and social media consultancy. He is the co-author of Fusion - the new way of marketing, and he has recently finished co-writing his second book, The Business of Being Social, which will be focused on using social media specifically for business purposes. Unusually, David has worked within both public and private sectors, in-house and agency, proactively and reactively as well as in crisis communications. Presently, David works with a range of organisations to help them communicate more effectively in the social media age. And over the past two years, he has social media trained well over 1,500 business owners here in the UK as well as the USA and Italy.