Ennismore secures site for first NoCo hotel

George Sell By George Sell
1 week ago | Updated 1 week ago

UK: Ennismore has signed a lease with Canary Wharf Group for a NoCo hotel at the Wood Wharf mixed-use development in London.

Ennismore, the developer and operator of The Hoxton and Gleneagles, will open the property in the red brick building of 15 Water Street, designed by architectural firms Allies and Morrison. The building will comprise more than 180,000 square feet and is scheduled to complete in Q2 of 2021.

Ennismore has agreed to lease around 100,000 square feet on a 25-year contract, arranged over the ground floor and levels 4 to 9. The first NoCo hotel will have 312 rooms offering "honest pricing, clever design, beautiful essentials and a focus on technology".

Sharan Pasricha, CEO of Ennismore, said: "We're incredibly excited to launch our new hotel brand NoCo as part of a new era of the Canary Wharf estate. Wood Wharf provides a location that matches with our mission to create an affordable hotel that will embrace technology, great value, and stylish design, as well as provide an open space to the new tenants of the estate."

Ennismore launched the NoCo brand in 2016, when Pasricha said: "We've created NoCo to challenge the status quo of today's budget brands. Travelling habits and demands have changed; as has the way that people now use hotels. Our aim is to raise the bar for affordable hotels and provide business and leisure travellers with a stylish alternative to bland, cookie cutter hotels so often found in cities outside of London."

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