Culture Trip announces expansion

Martha Elwell By Martha Elwell
1 week ago | Updated 1 week ago

US: Culture Trip will build an online travel division

Global tech company Culture Trip has announced that it will build an online travel division to connect hoteliers, independent hotel chains, hostels, boutique hotels and experience providers with its millennial audience.

The new service is set to launch this summer. The new online travel service will use the brand's inspirational stories and utility content, produced by contributors in more than 300 locations, to drive online transactions.

Culture Trip content focuses on location-based inspiration, highlighting local culture and creativity through a combination of articles, photos, videos, illustrations and animation.

Dr. Kris Naudts, founder and CEO of Culture Trip said: "As we work to build a one-stop platform for discovering the world's culture, online travel booking felt like a seamless and valuable addition to our user experience. We are really excited about the unique capabilities of our service in helping the travel industry connect with millennial audiences that are seeking unique adventures and experiences around the globe."

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