The Principal London set for launch

Martha Elwell By Martha Elwell
5 days ago | Updated 5 days ago

UK: The Principal London has announced its opening date

PRINCIPAL has announced that The Principal London will open on 16 April.

The Principal London is the newest addition to the PRINCIPAL portfolio of urban lifestyle hotels. The hotel has undergone an extensive £85 million refurbishment. It was formerly the Hotel Russell. The property is a Grade II* listed building designed by Charles Fitzroy Doll occupying the eastern flank of Russell Square in Bloomsbury.

The hotel's events spaces include a restored 450 capacity ballroom and eight additional meeting and events spaces ranging in capacity from six to 90, each incorporating AV technology supported by the company's Smart Space meetings concept.

The property also features a number of updated dining and entertaining options. The Palm Court has been designed as a "living room" for Londoners and hotel guests. Burr & Co., a coffeehouse, will be open for breakfast and throughout the day, whilst Fitz's bar will offer evening drinks.

Paul Walters, general manager at The Principal London said: "We're delighted to announce the opening date for The Principal London and are itching to share with our guests the stunning results of our restoration and refurbishment. The hotel sets a new standard for modern luxury in Bloomsbury and is exactly what business travellers and meeting hosts need, including easy accessibility thanks to Russell Square tube station being on our doorstep."

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