Retailer West Elm continues boutique hotel roll out programme

George Sell By George Sell
02 August 2017 | Updated 02 August 2017

US: Homewares retailer West Elm has announced that Portland, Maine, will be the location for its latest branded hotel property.

The latest location in the West Elm Hotels portfolio is expected to open in 2020. The 150 room, full-service boutique hotel will be developed on Portland's waterfront by Portland Foreside Development Company LLC, and operated by hotel development and management company DDK, West Elm Hotels' exclusive operator.

"Portland has experienced a renaissance within the past decade, creating a distinct and modern vibe, while honouring its maritime history," said Peter Fowler, vice president of West Elm Hospitality. "Our collaboration with Portland Foreside Development Company brings forth local knowledge and expertise that will deliver an original experience for guests, as well as the surrounding seaside community. Together, we will celebrate the city's past and create opportunities for discerning guests to discover Portland."

The property will be located in Portland Foreside, a new mixed-use neighbourhood development in the area formerly known as the Portland Company Complex. It will feature retail, food and beverage, residential, office, hospitality, and a deep-water marina.

"Portland Foreside Development Company is excited about West Elm's commitment to the City of Portland. We share the vision of connecting travellers to the daily life of Portland by focusing on a unique experience, highlighting the city's local character, and delivering one-of-a-kind amenities and services modern travellers crave most," said Casey Prentice, manager of Portland Foreside Development Company.

The hotel will be situated overlooking Portland's waterfront, directly east of the Ocean Gateway Terminal and the waterfront public open space known as Portland Landing, and will offer views of Casco Bay, Fort Gorges and neighbouring island communities.
Plans for the hotel and surrounding development include:

West Elm Hotels was announced in September 2016, with properties scheduled to open in Detroit, Indianapolis, Minneapolis, Oakland and Savannah, beginning in early 2019.

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