Dream Hotel Group selects Durham for first Unscripted hotel

George Sell By George Sell
14 July 2017 | Updated 14 July 2017

US: Dream Hotel Group’s first Unscripted Hotel is a multimillion-dollar redesign and renovation of the Jack Tar Motor Lodge in Durham, North Carolina.

Developers Austin Lawrence Partners collaborated with Dream Hotel Group on the project.

"We are thrilled to debut the Unscripted brand in a city with a culture as rich and diverse as Durham, NC," said Jay Stein, CEO of Dream Hotel Group. "Unscripted Durham offers more than a place to stay. It offers a distinct and compelling community experience that celebrates the city's thriving food scene, creative arts culture and entrepreneurial spirit."

Built on the bones of the Jack Tar Motor Lodge at 202 N. Corcoran St., Unscripted Durham "reimagined the mid-century design icon, with most of its original architecture and design elements, accented by bright colours, geometric patterns and custom murals maintained".

The hotel now has 74 guest rooms and suites, and five locally inspired food and beverage venues, including a pool deck and lounge on the third floor. There also are three restaurants at street level.

"Our goal is to celebrate Durham's long tradition of good food, great music and creative energy that delights the senses and amplifies your lifestyle," said Brian Hansen, general manager, Unscripted Durham. "We want to create a unique hospitality experience that bring travellers and locals together to incite creativity and collaboration."

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