Avvio to launch AI-powered direct booking platform

George Sell By George Sell
18 June 2017 | Updated 18 June 2017

Ireland: Avvio has announced the launch of Allora, which it describes as the world’s first direct booking platform powered by Artificial Intelligence (AI).

Launching in October this year, the company says Allora will be the first AI-powered direct booking platform for hotels and accommodation providers. "By orchestrating better online interactions between hotels and customers, Allora will focus primarily on driving direct bookings and guest loyalty," it says.
 
Frank Reeves, co-founder and CEO of Avvio, said: "Allora works by identifying patterns in a vast amount of data and using this insight to make predictions. It assesses all the past interactions of a hotel's booking engine and learns with every interaction how to make each visitor type more likely to convert and with as high a booking value as possible. In an era of exponential data, hotels sit on large tranches of data that they typically don't have the manpower to crunch. Allora is designed to democratise access to AI - hotels can rely on us to do this effectively for minimal investment."
 
Speaking at the HEDNA Global Distribution Conference on 14 June, Reeves said: "Hotels can benefit from collective learning. With bigger data you unearth better patterns more quickly, and rapid feedback leads to greater innovation. It enables each hotel to build on insights from across our booking data and drive precision with their own data. This boosts direct bookings and delivers a personalised online service that reflects the exquisite experience hotel staff give to guests in-house. Learning, supporting, complementing - Allora automates to put more of the hotelier back into the hotel. As the technology evolves we want more hoteliers to be asking the questions, 'What else can I do, that I enjoy, to add even more value to my business?'"
 
"No one became a hotelier so that they could spend their working day creating spreadsheets and juggling impossible data sets. With Allora taking care of this, you can spend more time tending to in-house tasks. At Avvio, we are trying to solve real world problems for hoteliers, which is why we see this not as an AI project but as a 'human project'. It's not just about the algorithms that are the secret sauce but what you can do with them. Allora is designed to complement, to augment; to help you as you work with it. It's really about the human and the machine together accomplishing something neither can on its own," concluded Reeves.

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