Brighton hotel roof given makeover by local artists

George Sell By George Sell
1 week ago | Updated 1 week ago

UK: Local artists Art+Believe have painted a brightly-coloured mural on the roof of the Holiday Inn Brighton - Seafront.

The artists invited guests to experience their work for themselves, taking local residents, hotel guests, and friends of the artists to the top of the i360 to view the mural from above. Guests were also given access to the artwork on the property's rooftop, an exclusive experience which allowed all in attendance to truly immerse themselves in the art.

The mural is visible from the new British Airways i360 tower, giving Brighton residents and tourists a bird's eye view of the artwork, and drawing attention to the Holiday Inn Brighton - Seafront as a local landmark.
 
Debbie Priestley, Holiday Inn Brighton - Seafront's general manager, said: 'We're honoured to have our hotel transformed into an artwork by Art+Believe, and are thrilled to become a real-life piece of art for visitors to the i360 tower."
 
Alex Pritchard, CEO of Kew Green Hotels, which manages the property, said: "We always welcome the opportunity to work alongside local talent and communities, and are sure Art+Believe's fantastic artwork is really going to set the Holiday Inn Brighton - Seafront apart from other seafront hotels in the area."
 
Daniel Doherty, co-founder of Art+Believe, said: "We have painted spaces in many countries, from the favelas of Brazil, barrios of Colombia, neighbourhoods of Buenos Aires, and steps of Chile to the roof tops of India. We constantly challenge ourselves and ask 'where is art possible?' and are grateful to Kew Green Hotels for providing us with the Holiday Inn Brighton - Seafront as a space to explore our art within our hometown of Brighton."
 

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