Marriott to design hotel tents at Coachella festival
US: The Coachella music festival in California will feature eight tents designed by Marriott International.
Each of the eight safari tents will be redesigned to resemble a
different Marriott hotel brand, including Moxy, AC Hotels, and others. Each room comes with a
luxury bed, air conditioning, shower, and other amenities.
Festival goers hoping to stay in one of the tents - which will only be available the weekend of April 20 to 23 - have to win their stay by bidding their Marriott or Starwood hotel loyalty reward points.
Four tents will be available for bids from Starwood loyalty members, three for Marriott members, and one for all Marriott reward members who sign up at Marriott's Experience Marketplace. Bidding will end on March 31 or April 6 depending on the room.
Prize winners will also enjoy on-site concierge service, and golf cart shuttles to and from the stages. The Safari Tent experience also includes two Safari Guest Passes which provide exclusive viewing areas at many of the festival stages, full entry to the festival grounds including VIP areas and access to private hospitality tents.