Volvo teams up with Tablet Hotels to launch Swedish boutique lodge
Sweden: Volvo Cars and luxury hotel collection Tablet Hotels will launch the Get Away Lodge in Northern Sweden.
Sweden: Volvo Cars and luxury hotel collection Tablet
Hotels will launch the Get Away Lodge in Northern
The property is described as "a peaceful retreat for people wanting to reconnect with their passions in life".
For a limited period, guests can book the Get Away Lodge, situated just outside the winter sports village of Åre in Jämtland County, northern Sweden. The traditional-looking mountain lodge has been renovated and furnished with "a mix of Scandinavian design and mindfulness".
"Our research shows that around the globe, six out of ten people want to spend more time outdoors, not at the office. We want to encourage people to reprioritise and reconnect with their forgotten passions. The lodge is the perfect location for anyone who wants to escape for a few days to discover the elusive work-life balance we have all heard of," says Björn Annwall, senior vice president, global consumer experience at Volvo Car Group.
The lodge features a bedroom for two, a fully-equipped kitchen with a panoramic view over Åreskutan mountain, and a living room with a large fireplace. There is also a dining room, a study and a yoga and contemplation room - complete with yoga mats, incense burners and candles. A large equipment room holds winter sports gear - including skis and snow shoes.
A 24/7 hotline/concierge service will assist the residents in making dinner reservations, recommend outdoor adventures and make sure that the torches outside the lodge are lit every night.
"Cars and hospitality are a great match, as both involve working hard to make the result look easy - and this is an illustration of when the magic happens," says Laurent Vernhes, Tablet co-founder and CEO. "Volvo has created the kind of truly special hotel experience that our fans crave. I'm going to work on making sure that the Get Away Lodge is only the first of many!"