The Hendrick’s Hotel Amsterdam launches

Martha Elwell By Martha Elwell
13 December 2017 | Updated 13 December 2017

Netherlands: Fusion Interiors Group unveils The Hendrick’s Hotel Amsterdam

The Hendrick's Hotel Amsterdam has been unveiled following an extensive development process.

The Hendrick's Hotel is located on the Prins Hendrikkade in the centre of Amsterdam and occupies two conjoined building that were constructed in the last quarter of the 18th century. In the late 1800s they were occupied as a Twentsche Bank which was in operation until the 1950's. For the past ten years the building has been unoccupied. A year ago the current owners were able to purchase the properties, and with Fusion Interiors, have converted them into a 25 bedroom boutique hotel with a living room style lobby and breakfast area.

The project was led by interior designer Hilary Lancaster, owner of Fusion Interiors Group. Designed to target both leisure and business travellers, the concept draws on the history of the location as well as the personality of Prins Hendrick. Prince Hendrick's mischievous life and his love of women is a subtle theme of the hotel, with each room being named after a woman in his life.

Lancaster said: "…once we created a theme around Prince Hendrick the concept of the hotel took on a very fun and quirky feel while respecting the history of the building. Every room is different while there are 4 themes that de ne certain room types. The 'Royal' rooms have a dark blue and gold colour scheme and two of them have deep red freestanding baths at the end of the bed. The 'typical' rooms have the 'Bank' theme, with rich green wallaper and original bank cheques framed for the artwork hanging from Victorian inspired picture chains. The two suites are themed on 'Romance' with hand-drawn illustrations
of women throughout history and a soft pale green and pink colour scheme with gilt mirrors suspended thoughout."

Fusion Interiors Group (FIG) is an international interior design and branding company specialising in creating unique identities and narratives for the hospitality, retail and leisure sectors as well as designing for commercial and private residential clients.

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