Kimpton launches revamped loyalty programme

George Sell By George Sell
17 July 2014 | Updated 17 July 2014

US: Kimpton Hotels & Restaurants has introduced its Kimpton Karma Rewards loyalty programme.

US: Kimpton Hotels & Restaurants has introduced  its Kimpton Karma Rewards loyalty programme.

Kimpton has launched the Kimpton Karma programme, which will reward its customers for numerous forms of interaction with the brand, not just hotel stays. Kimpton says it will acknowledge "the many ways members interact with the Kimpton brand, in addition to granting credits toward free nights earned through hotel stays. With Kimpton Karma, which replaces the brand's InTouch programme, members may be recognised for things like attending wine hour, mentioning an individual hotel or restaurant on social media or dining at one of Kimpton's 66 restaurants, bars and lounges, to name a few. The new programme provides members with a number of personalised delights and perks starting as early as Tier One".

Kimpton has also relaunched the Life is Suite blog and its KimptonHotels.com website "to make it easier to explore and book any Kimpton boutique hotel across the country, and blog to better reflect the company's guest-centric philosophies and positioning as a lifestyle brand".

Mike DeFrino, Kimpton COO, said: "Kimpton's spirit and approach to hospitality - our restaurants, great design, thoughtful amenities, and empowered employees - is why our guests love us and keep coming back. The launch of Kimpton Karma allows us to take the Kimpton experience even further, rolling it out in a more personal and engaging ways, whether it's your first visit with us or your 50th."

The company says Karma "will enable employees to provide more personalised perks and surprises for loyalists based on what they learn about the guest over time. By investing in an innovative and custom-built Customer Relationship Management (CRM) system behind the scenes, Kimpton has further empowered employees to capture preferences, background and details about guests in real-time, so they can continue to create memorable and personalised experiences no matter what Kimpton hotel a member is visiting".

KimptonHotels.com

Editor's Comment

Kimpton has been a consistently innovative company throughout its history, so it's no surprise that has come up with a fresh approach to the loyalty programme. The traditional method of only rewarding room stays is an antiquated model in this digital age - Kimpton's emphasis on rewarding social media advocacy and letting employees customise rewards for guests based on their preferences are a well-timed attempt to drag loyalty programmes in to the millennial era.

Be in the know.

Subscribe to our newsletter »

Our Events

Subscribe to our Newsletter »