Hilton launches Canopy lifestyle hotel brand

George Sell By George Sell
17 October 2014 | Updated 17 October 2014

US: Hilton Worldwide has announced the launch of the Canopy by Hilton lifestyle hotel brand.

US: Hilton Worldwide has announced the launch of the Canopy by Hilton lifestyle hotel brand.

Hilton president and CEO Christopher Nassetta unveiled the Canopy concept this week at Hilton Worldwide's Global Partnership Conference in Orlando, Florida.
 
He said: "Built on extensive market research, our highly anticipated Canopy by Hilton brand delivers a fresh approach to hospitality and the guest experience. We saw an opportunity to not only enter the lifestyle space by developing a new brand, but also to redefine this category by creating a more accessible lifestyle brand. We identified the need to take the emphasis off of capital-intensive design and deliver exactly what the target consumer desires: an energising, comfortable stay with more included value."
 

A company statement said: "Canopy by Hilton is the streetlamp of the neighbourhood. We are all about being local, through design, food and beverage, art, and local know-how. No two Canopy hotels will be the same, and we know that's what our guests want."
 
Canopy by Hilton will launch at new-build and conversion projects in "key urban neighbourhoods and vibrant secondary markets around the world with properties expected to begin opening in 2015".

The first 11 properties are expected to be in Portland, Miami, Washington DC, San Diego, Nashville, Savannah, Indianapolis, Charlotte, Oklahaoma City, Ithaca and London.

www.canopybyhilton.com

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