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UK: yoo, the design company founded by John Hitchcox, has appointed Marco Nijhof as chief executive officer of its new hotel management division, yoo Hotels.
Nijhof has previously held senior positions at Corinthia Hotels, Jumeirah Hotels & Resorts, Boscolo Hotels, Hyatt and Marriott. He currently lives in Athens, Greece. He joins yoo from Neues Schloss Hotel Management GmbH in Germany.
He will work closely with Hitchcox and yoo CEO Chris Boulton to “develop and implement a business strategy for yoo Hotels, with further announcements on yoo Hotels to follow in coming months”.Â
yoo is expanding its business offering in to hotel management services as part of the company’s growth strategy. yoo Hotels will include “a boutique affordable luxury brand” as well as “a high end five to six star hotel brand”.
The company has been involved in hotel design, marketing and furnishing for more than 12 years and has decided to offer management services “as a natural next step”.
John Hitchcox, founder of yoo, said: “We’re thrilled to welcome Marco to the team. He has a lot of experience and knowledge of the hotel industry, in the creation of hotel companies and in the management of hotels internationally, and I’m convinced he is exactly the right person for the job. Marco’s role over the coming months will be to establish the business plan and strategy for yoo Hotels and to communicate our new offering to the industry.”     Â
www.yoo.com
